RP3028: Report: Towards more energy efficient home renovations. An exploration of social media networks

This report draws on the media research to address the cultural and communicative dimensions of consumption as everyday practice – focusing on what people routinely do as consumers and media users.

It contributes to empirical studies of the role of media as popular sources of communication, inspiration and learning.

The report explores the general patterns of social media conversations and public engagement broadly related to sustainable/energy efficient home renovations in Australia. The research material in the form of social media data was collected from two key platforms: Twitter and Facebook (public Facebook pages) in 2016 and updated in 2017.