The effort to increase energy efficiency in the residential sector depends to a large extent on the consumer behaviour of residents. This report provides a summary of the complexities of consumer choice including the need to consider:cognitive biases,social comparisons, the role of media, limited bandwidth and strict budgets and non-monetary priorities.
rp3028 final report mapping the adoption processes of energy efficient products in the residential sector (1963103 PDF)
Projects:
RP3028: A “Virtual Market” for Analysing the Uptake of Energy Efficiency Measures in Residential and Commercial Sectors