RP2021e1: Final Report: Demand for Sharing Economy Mobility Services: The Market, Brand Growth & Behaviour Change

There has been a rapid global rise in both bike and car share offerings. Yet many of these have only current low adoption levels, highlighting a pressing need to understand the consumer behaviour that surrounds their adoption. This research explores how shared mobility options are transforming choices in the inner-city precinct where commutes are shorter and speeds slower, relative to a suburban setting.